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Our Implementation Framework
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Following the Assessment, we collectively build or optimize your in-house revenue growth function, equipping your team with the people, playbooks, systems, and support needed to generate a repeatable pipeline.
Assess
Assess
Diagnose what’s missing—and define what’s next.
We begin every engagement with a full assessment of your current sales approach. Whether you’re still founder-led or already experimenting with AI-SDRs, we analyze your:
GTM maturity by stage
Tech stack, workflows, and tool alignment
SDR + AE hiring readiness and onboarding gaps
Messaging clarity and conversion data
SDR-to-AE handoff structure
The goal: define what it will take to install a scalable, repeatable revenue engine that you own.
Build
Lay the internal foundation—don’t outsource your growth engine.
Once the plan is in place, we move into building the system that fits your stage. This includes:
Recruiting and onboarding
AI-SDRs if applicable
Writing outbound playbooks and AE demo frameworks
Structuring your CRM and pipeline stages
Setting qualification criteria (e.g., BANT, MEDDICC)
Your internal team gets battle-tested tools, trained workflows, and shared KPIs across the funnel.
Launch
Activate your engine—test fast, iterate often.
With people and process in place, we activate your GTM motion. Human or AI-SDRs begin outbound prospecting, while AEs run discovery and closing plays. We ensure:
Messaging and ICPs are validated through real conversations
AE readiness for high-intent leads
Daily/weekly debriefs across stakeholders
Metrics tracking from open to close
You’re no longer guessing what’s working, you’re generating qualified opportunities and learning in motion.
Scale
Turn your pipeline into a predictable machine.
Now it’s time to step on the gas. With the right handoff in place and early wins secured, we help you:
Optimize performance with data Build AE enablement programs
Layer in automation, paid media, and partnerships
Prepare for investor due diligence with a clean GTM system
Coach toward team autonomy
We’re not just scaling activities, we’re scaling conversion, efficiency, and valuation.
Build
Launch
Scale
With this SDR/AE-Centric Framework, your startup gains not just leads, but a sustainable, in-house sales engine—uniquely positioning you for rapid growth and investor confidence.
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