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Who We Are

Rinna Group is a team of proven revenue leaders who’ve built, scaled, and led outbound sales teams. We specialize in architecting in-house revenue engines that move fast, generate qualified pipeline, and support long-term valuation growth.

We don’t sell leads, rent SDRs, or pitch theory. We install scalable sales development infrastructure, led by sales veterans with decades of experience carrying quota, hiring talent, and closing deals. For founders, we offer speed and certainty. For investors, we de-risk one of the most common failure points: outbound that doesn’t perform or scale.

Matt Rinna

When I was 11, I was introduced to technology at my brother's time-sharing company in the 1970s. I rebuilt high-speed printer cartridges while sitting in the data center beside refrigerator-sized cabinets, spinning reel-to-reel tape.

Cole

Operating as an SDR within The Rinna Group’s internal sales team, I prospect and engage early-stage startup founders to generate top-of-funnel pipeline for a revenue consulting firm focused on building embedded SDR systems for startups.

Ian

At The Rinna Group, I operate as an SDR focused on engaging early-stage founders and helping them build repeatable in-house sales motions. I bring a systems-thinking mindset to every outreach effort.

Phred

With over 25 years as a Technical Pre-Sales Consultant alongside ambitious sales teams, I have developed an innate ability to add value to sales cycles. Collaborating with Matt and other sales executives, we consistently closed multi-million dollar deals as a cohesive sales team.

Correy

As an SDR at The Rinna Group, I prospect early-stage startup founders to fuel top-of-funnel pipeline focused on building scalable in-house SDR and AE motions. I'm passionate about leveraging data to drive smarter outreach.

Veer

I support top-of-funnel growth as an SDR at The Rinna Group, helping identify and connect with early-stage founders who are building in-house sales teams. My focus is communication, collaboration, and continuous refinement.

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