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“We can’t afford a consultant; our budget is tight.”
That’s exactly why we built our pricing differently…you get more than advice, you get systems, messaging, and actual frameworks installed inside your company. No bloated retainers. No long-term commitments. Just a focused, builder-friendly model that gives you traction without burning cash. You keep full ownership of the motion and the results. This isn’t a luxury spend, it’s a practical way to build your revenue engine while keeping costs and risk low.
“What’s the ROI? How do I know this will pay off?”
The ROI starts with control. For $2900 a month on a simple month-to-month basis, you’re not locked into a long-term gamble. Instead, you get a revenue engine built inside your company, one you own, optimize, and scale. We’ve designed this so you start seeing qualified conversations quickly, not months from now. And because this isn’t outsourced pipeline fluff, every lead, script, and system stays with you, compounding value over time.
“We prefer to keep things in-house or hire our own team.”
That’s exactly what we help you do. We don’t replace your team, we help you build it right from the start. Our focus is on installing in-house systems that you own and operate, not rent. We provide you with playbooks, workflows, and enablement frameworks to ensure your future hires are well-equipped for success. Founders who work with us avoid the trial and error of building from scratch and get to a repeatable pipeline faster, with a system they fully control.
“We had a bad experience with consultants before.”
We hear that a lot, and honestly, we get it. Most consultants deliver slide decks and vague advice. We’re different. We’ve carried quotas, built in-house sales motions, and know what it takes to drive real pipeline growth. Our model is hands-on, not theoretical. You’re not buying a recommendation. You’re getting a fully implemented revenue growth system that stays with your team long after we’re gone.
“Our current sales strategy got us here; we don’t want to change it.”
That’s fair, and it’s a sign that something is working. But what gets you to $1M doesn’t usually get you to $10M. We don’t replace what’s working. We build on it. Our job is to install a repeatable GTM motion alongside your current strategy, giving you structure, scale, and a system that founders and investors trust.
“We’re a product-led SaaS company; we don’t want a pushy sales approach.”
Neither do we. In product-led growth, sales should be consultative rather than forceful. The SDR and AE systems we build are designed to complement PLG by helping buyers self-educate, then engage on their terms. We focus on timing, intent, and relevance, not pressure. Our outbound motion is personalized, value-driven, and respectful of the product journey.
“We don’t have the bandwidth; everyone’s already overloaded.”
That’s precisely why our model exists. We bring the systems, playbooks, and support to lighten your team’s load, not add to it. You stay focused on product and operations while we build the early-stage sales infrastructure alongside you. There’s no lift required to get started, just a quick sync, and we handle the rest. It’s designed to create capacity, not consume it.
“An outsider won’t understand our complex product or market.”
We don’t claim to be product experts on day one, we’re sales infrastructure experts who know how to learn quickly and translate complex value into outbound messaging that resonates. Our first step is always deep discovery with you to extract the nuances of your ICP, pain points, and product fit. We then build tailored GTM motions that reflect your voice and market dynamics.
“Bringing in a consultant might disrupt our team’s chemistry.”
We get it, culture and momentum matter. That’s why our approach is collaborative, not intrusive. We work alongside your team to enhance what’s already working, not replace it. By focusing on building internal GTM systems that your team owns, we help you strengthen your revenue function without disrupting your company's DNA.
“No W2 commitment sounds like a lack of commitment to us.”
We hear that, but our model is designed to deliver outcomes without adding long-term headcount risk. You get a dedicated sales infrastructure build, without the cost, ramp time, or liability of W2 hires. It’s month-to-month, but our work embeds durable systems that your team owns.
“I’d rather invest in another sales rep or more marketing.”
Hiring another rep without first building the right systems is like sending someone into the field without a playbook. Our approach lays the foundation that sets reps up to succeed—clear ICPs, proven messaging, and scalable SDR-to-AE handoffs. And while marketing creates awareness, it’s your outbound motion that creates precision and pipeline.
“Our investors/board advisors already guide our sales strategy.”
Investor guidance is valuable, but it rarely includes hands-on buildout of revenue growth systems. We complement that strategic oversight with tactical execution, crafting playbooks, refining handoffs, and implementing the SDR and AE motions founders often don't have time to build.
“We just hired a sales manager; let’s see what they can do first.”
A strong sales manager is a significant step forward, but they often inherit fragmented systems or have to build from scratch under pressure. We don’t replace their role, we accelerate their success. By layering in a proven infrastructure they can immediately utilize, we help them focus on coaching and closing, rather than reinventing the process.
“We need results now – consulting might take too long.”
That’s precisely why our model exists. We’re not traditional consultants who take months to analyze before acting. Our playbooks, tooling, and SDR AE frameworks are built for rapid deployment.
“Our issue is generating leads, not closing deals, a sales consultant won’t help.”
That’s exactly where we come in. We build in-house GTM revenue growth motions that generate a consistent, qualified pipeline. This isn’t theory or coaching. We implement the outbound engine that attracts the right buyers, refines your messaging, and sets meetings your SDRs / AEs can close.
“We’re already growing 100% YoY – why bring in outside help?”
That kind of growth is impressive, but sustained scale requires infrastructure. We help founders build sales frameworks and systems that keep the pipeline strong as hiring increases and founder bandwidth decreases. Growth without structure can stall fast.
“We should conserve cash right now – maybe after our next round.”
Waiting often means delaying pipeline growth and risking a weaker position in your next round. Our month-to-month model starts at $2900, allowing you to build growth infrastructure without long-term risk. Investors value startups that demonstrate traction and scalable systems, especially those that do not burn cash on bloated headcounts.
“Why not just hire a big consulting firm if we need help?”
Big consulting firms come with hefty fees and often deliver generic playbooks. We’re operators, not theorists. We’ve built and led in-house GTM motions firsthand, and we embed that experience into your startup. You receive hands-on support from experts who understand what early-stage growth requires.
“Are you going to just tell us what to do, or will you help us do it?”
We don’t hand you a slide deck and walk away. We build with you. From SDR systems to AE handoffs, we roll up our sleeves and implement the playbooks, tech stack, and messaging that drive results. Our work lives inside your team, not outside it.
“Our startup is unique; I doubt outside advice fits our situation.”
That’s exactly why our approach works. We don’t bring a rigid playbook, we build one with you. Every motion we design is tailored to your product, your stage, and your buyer. We’ve worked across a range of startup models, and we know how to customize frameworks without compromising execution.
“Won’t a fractional consulting effort
 be juggling other clients and not focused on us?”
It’s a fair concern, and that’s why we limit the number of companies we work with at a time. Unlike agencies or big firms that overload their team, our model is intentionally lean and selective. When we engage, we’re embedded, focused on building your in-house motions with you, not just for you.
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