top of page
< Back

Lack of a Structured SDR Program

Definition:

  • No consistent outreach motion, playbooks, or workflows for SDRs to follow across the funnel.
Impact on Revenue Growth:

  • Inconsistent pipeline generation, limited ability to scale prospecting efforts, and lack of visibility into SDR performance.
Solution:

  • Implemented SDR onboarding tracks, outreach playbooks, and defined KPI dashboards to create a repeatable system for pipeline creation.
bottom of page