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No Feedback Loops from Sales to Product/Leadership
Definition:
SDRs collect objections, pricing feedback, or ICP insights—but no one acts on it.
Insights gained from SDR outreach aren’t passed to AEs or leadership, so customer pain points are under-leveraged in later-stage sales.
Impact on Revenue Growth:
Missed learning opportunities and unvalidated GTM assumptions.
AEs miss strategic insights to shape discovery calls and positioning, weakening close rates.
Solution:
Created weekly SDR insight recaps and formal feedback routing to product and executive teams.
Implement bi-weekly SDR-AE syncs and centralized feedback repositories to elevate top-of-funnel intel across the GTM team.
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