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Reactive Instead of Proactive Outreach

Definition:

  • SDRs rely on inbound lead flow or outdated lists instead of structured outbound campaigns. The founder hadn't experienced a sales driven culture where multi-pronged engagement strategies were deployed successfully.
Impact on Revenue Growth:

  • Unpredictable pipeline, reduced lead quality, missed opportunity to learn how when the outreach channel isn't working, to pivot to another, harnessing the power of multiple approaches.
Solution:

  • Developed structured outbound cadences triggered by buyer intent, job changes, or tech signals.
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