What
Is SaaS On-Demand Sales and Marketing
"It starts with understanding the work to be accomplished, not by defining the role to be filled."
Harvard Business Review - July 2024
Why
Rinna
Group
We're focused on revenue results, achieved through combined sales and marketing tactics, not just strategy and advisory services
How to
Grow SaaS Revenue
Who Are You?
SaaS Revenue Generation Model
Founder-Led Sales
(FLS)
Typical ARR Range *
$0 - $1M
SaaS Founder actively engages in the sales process, leveraging their deep understanding of the product and market to acquire initial customers.
Founder-Plus Sales
(FPS)
Typical ARR Range *
$1M - $3M
Transition phase where the founder continues driving strategic sales activities alongside one or multiple Sales Development Representatives (SDRs) responsible for lead generation, outreach, and pipeline support. This model bridges informal founder-driven sales and formal sales team structures. May involve internal/external marketing resources.
Integrated Sales Teams (IST)
Typical ARR Range *
$3M - $10M
SaaS Organizations have grown to include structured sales teams where SDRs (Sales Development Representatives) and AEs (Account Executives) collaborate closely, optimizing the entire sales pipeline from lead generation to deal closure. Robust marketing capabilities, most likely internal.
Product-Led Sales - Hybrid
(PLS)
Typical ARR Range *
$0- $10M
Customers experience the product via free trials or freemium models, with sales teams leveraging product usage data to engage and convert high-potential leads. Combines product-led growth strategies with traditional sales efforts. Robust marketing capabilities critical to success.
*Typical ARR Range is an estimate. Every business is different and has its nuances; therefore, the ranges might be different for each SaaS company.
Sales teams that effectively communicate value
can command up to 25% higher prices
McKinsey & Company
Drive Revenue Growth
Leverage the experience of industry
veterans who've delivered over $80M in sales, helping SaaS & Tech companies
achieve their revenue targets
Gain access to this wealth of expertise without a W2 commitment
We work as an extension of your company, collaborating to achieve your unique growth objectives and overcome specific challenges
"I hired The Rinna Group to assist with our new client acquisition. They were laser-focused, and with their assistance, our company was able to increase revenue by 30%."
Member of the Board
Campaign Finance SaaS Platform