Cole

Operating as an SDR within The Rinna Group’s internal sales team, I prospect and engage early-stage startup founders to generate top-of-funnel pipeline for a revenue consulting firm focused on building embedded SDR systems for startups.

Key responsibilities include:

* Running cold outbound campaigns via email and LinkedIn to book qualified meetings with startup leaders

* Using tools like Apollo, Instantly, and AI-driven personalization to optimize outreach at scale

* Executing against a structured SDR playbook that includes sequencing, objection handling, and lead qualification

* Leveraging account-based strategies and intent data to identify high-fit prospects

* Collaborating with leadership to iterate on messaging and targeting based on real-time feedback

* Completing industry certifications in Account-Based Marketing (ABM) and outbound prospecting fundamentals

This role provides direct experience in early-stage B2B sales motions while reinforcing repeatable SDR infrastructure strategies that startups can later adopt in-house.